goop, the modern lifestyle brand founded by Gwyneth Paltrow, opened its first permanent store, goop Lab, in the Brentwood Country Mart in September 2017. Designed by Roman and Williams, the 1,300 square foot space is conceptualized as goop’s own Brentwood cottage, with a living room, kitchen, apothecary, mudroom, greenhouse and porch. goop chose the Brentwood Country Mart as their first permanent retail location as an homage to the brand’s deep connection to Los Angeles: the brand’s first-ever pop-up was located at the country mart in 2014 and goop’s California-inspired headquarters are a short drive away. goop Lab will feature a curated selection of goop-approved favorites, and exclusive items and collaborations only available in-store.


tel. 310-260-4072

mon-sat: 10 to 6
sun: 11 to 6