Join Diesel, A Bookstore on Tuesday April 16th at 6:30 pm as we welcome Will Cockrell to the store to discuss and sign Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World. 

Featuring original interviews with mountain guides and climbers—including Jimmy Chin and Conrad Anker—this vivid and authoritative adventure history chronicles one of the least likely industries on Earth: guided climbing on Mount Everest.

Anyone who has read Jon Krakauer’s Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. It’s an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egos—and social media feeds—while exploiting local Sherpas.

This event is free to attend and will be held in the Lower Courtyard near DIESEL, A Bookstore at the Mart.